Episodes

Dec 11, 2025

15 min

Firm Type: Professional services firm | Boutique Professional Services
In this episode, Greg Alexander speaks with Bobby Greco, founder of CSI Group about how a professional services firm solved smell, don’t sell: how to scale business development without role corruption. This episode is useful for founders of boutique professional service firms who are working on preparing for a profitable exit, maximizing enterprise value, and navigating an M&A process. Topics covered are preparing for a profitable exit, maximizing enterprise value, and navigating an M&A process. Learn more about Collective 54, the community for founders of boutique professional service firms.

Dec 11, 2025

15 min

Dec 4, 2025

19 min

Firm Type: Professional services firm | Boutique Professional Services
In this episode, Greg Alexander speaks with Darren Horwitz, founder of TenTen about how a professional services firm solved built for then, not now: how to rebrand when your firm outgrows its identity. This episode is useful for founders of boutique professional service firms who are working on scaling beyond the founder, removing operational bottlenecks, and building scalable delivery systems. Topics covered are scaling beyond the founder, removing operational bottlenecks, and building scalable delivery systems. Learn more about Collective 54, the community for founders of boutique professional service firms.

Dec 4, 2025

19 min

Nov 29, 2025

21 min

Firm Type: Professional services firm | Boutique Professional Services
In this episode, Greg Alexander speaks with Brian Doyle, founder of Holden Advisors about how a professional services firm solved the pricing wake-up call: rebuilding margin in an ai-dominated market. This episode is useful for founders of boutique professional service firms who are working on improving firm margins, pricing for profitability, and moving away from cost-plus pricing. Topics covered are improving firm margins, pricing for profitability, and moving away from cost-plus pricing. Learn more about Collective 54, the community for founders of boutique professional service firms.

Nov 29, 2025

21 min

Nov 19, 2025

25 min

Firm Type: Professional services firm | Boutique Professional Services
In this episode, Greg Alexander speaks with Brad Dower about how a professional services firm solved buy to build: the acquisition strategy fueling growth in a fragmented market. This episode is useful for founders of boutique professional service firms who are working on preparing for a profitable exit, maximizing enterprise value, and navigating an M&A process. Topics covered are preparing for a profitable exit, maximizing enterprise value, and navigating an M&A process. Learn more about Collective 54, the community for founders of boutique professional service firms.

Nov 19, 2025

25 min

Nov 10, 2025

16 min

Firm Type: Professional services firm | Boutique Professional Services
In this episode, Greg Alexander speaks with Lori Turner-Wilson, founder of Red Rover Sales about how a professional services firm solved from chaos to cruise control: how hiring the right coo can transform a firm with lori turner- wilson. This episode is useful for founders of boutique professional service firms who are working on growing a boutique professional services firm, improving operational efficiency, and building long-term firm value. Topics covered are growing a boutique professional services firm, improving operational efficiency, and building long-term firm value. Learn more about Collective 54, the community for founders of boutique professional service firms.

Nov 10, 2025

16 min

Oct 16, 2025

23 min

Firm Type: Professional services firm | Boutique Professional Services
In this episode, Greg Alexander speaks with Adam Witty, founder of Advantage Media about how a professional services firm solved from startup to standout: how one founder used authority to build an enduring firm. This episode is useful for founders of boutique professional service firms who are working on growing a boutique professional services firm, improving operational efficiency, and building long-term firm value. Topics covered are growing a boutique professional services firm, improving operational efficiency, and building long-term firm value. Learn more about Collective 54, the community for founders of boutique professional service firms.

Oct 16, 2025

23 min

Oct 2, 2025

24 min

Firm Type: Professional services firm | Boutique Professional Services
In this episode, Greg Alexander discusses when to expand your service lines: breaking the short-term engagement trap to drive growth. This episode is useful for founders of boutique professional service firms who are working on building a repeatable sales engine, driving sustainable revenue growth, and winning and retaining ideal clients. Topics covered are building a repeatable sales engine, driving sustainable revenue growth, and winning and retaining ideal clients. Learn more about Collective 54, the community for founders of boutique professional service firms.

Oct 2, 2025

24 min

Sep 25, 2025

14 min

Firm Type: Professional services firm | Boutique Professional Services
In this episode, Greg Alexander speaks with Alex Bratton about how a professional services firm solved from ai assistant to digital staffer: scaling boutique firms. This episode is useful for founders of boutique professional service firms who are working on integrating AI into service delivery, building AI-native operations, and transforming pricing and delivery models. Topics covered are integrating AI into service delivery, building AI-native operations, and transforming pricing and delivery models. Learn more about Collective 54, the community for founders of boutique professional service firms.

Sep 25, 2025

14 min

Sep 18, 2025

20 min

Firm Type: Professional services firm | Boutique Professional Services
In this episode, Greg Alexander speaks with Brick Thompson, founder of Blue Margin about how a professional services firm solved transforming revenue streams, part 2: hardening recurring revenue. This episode is useful for founders of boutique professional service firms who are working on building a repeatable sales engine, driving sustainable revenue growth, and winning and retaining ideal clients. Topics covered are building a repeatable sales engine, driving sustainable revenue growth, and winning and retaining ideal clients. Learn more about Collective 54, the community for founders of boutique professional service firms.

Sep 18, 2025

20 min

Sep 11, 2025

26 min

Firm Type: Marketing agency | Boutique Professional Services
In this episode, Greg Alexander speaks with Justin Nassiri, founder of Executive Presence about how a marketing agency solved from aha moment to breakthrough growth. This episode is useful for founders of boutique professional service firms who are working on building a repeatable sales engine, driving sustainable revenue growth, and winning and retaining ideal clients. Topics covered are building a repeatable sales engine, driving sustainable revenue growth, and winning and retaining ideal clients. Learn more about Collective 54, the community for founders of boutique professional service firms.

Sep 11, 2025

26 min

Sep 5, 2025

30 min

Firm Type: Professional services firm | Boutique Professional Services
In this episode, Greg Alexander speaks with Khalid Mokhtarzada about how a professional services firm solved deep client relationships drive growth. This episode is useful for founders of boutique professional service firms who are working on building a repeatable sales engine, driving sustainable revenue growth, and winning and retaining ideal clients. Topics covered are building a repeatable sales engine, driving sustainable revenue growth, and winning and retaining ideal clients. Learn more about Collective 54, the community for founders of boutique professional service firms.

Sep 5, 2025

30 min

Aug 29, 2025

24 min

Firm Type: Professional services firm | Boutique Professional Services
In this episode, Greg Alexander speaks with Nick Anderson, founder of OneAccord about how a professional services firm solved clarity pays: how narrowing focus drives margin, growth, and referrals. This episode is useful for founders of boutique professional service firms who are working on improving firm margins, pricing for profitability, and moving away from cost-plus pricing. Topics covered are improving firm margins, pricing for profitability, and moving away from cost-plus pricing. Learn more about Collective 54, the community for founders of boutique professional service firms.

Aug 29, 2025

24 min

Aug 22, 2025

25 min

Firm Type: Professional services firm | Boutique Professional Services
In this episode, Greg Alexander discusses moving up-market: how to win and keep enterprise clients. This episode is useful for founders of boutique professional service firms who are working on building a repeatable sales engine, driving sustainable revenue growth, and winning and retaining ideal clients. Topics covered are building a repeatable sales engine, driving sustainable revenue growth, and winning and retaining ideal clients. Learn more about Collective 54, the community for founders of boutique professional service firms.

Aug 22, 2025

25 min

Aug 15, 2025

19 min

Firm Type: Consulting firm | Boutique Professional Services
In this episode, Greg Alexander speaks with John Ikosipentarhos about how a consulting firm solved humans + agents: building a collaborative ai knowledge base. This episode is useful for founders of boutique professional service firms who are working on integrating AI into service delivery, building AI-native operations, and transforming pricing and delivery models. Topics covered are integrating AI into service delivery, building AI-native operations, and transforming pricing and delivery models. Learn more about Collective 54, the community for founders of boutique professional service firms.

Aug 15, 2025

19 min

Aug 8, 2025

22 min

Firm Type: Professional services firm | Boutique Professional Services
In this episode, Greg Alexander speaks with Josh Miramant, founder of Blue Orange Digital about how a professional services firm solved ten years, ten lessons: scaling with grit, focus, and reinvention. This episode is useful for founders of boutique professional service firms who are working on growing a boutique professional services firm, improving operational efficiency, and building long-term firm value. Topics covered are growing a boutique professional services firm, improving operational efficiency, and building long-term firm value. Learn more about Collective 54, the community for founders of boutique professional service firms.

Aug 8, 2025

22 min