Episodes
Friday May 19, 2023
Friday May 19, 2023
Member Jeff Pedowitz was one of the pioneers of the SaaS era by driving adoption of marketing automation technology from Eloqua, Marketo and others. This allowed his firm, The Pedowitz Group, to dominate his niche for almost two decades. Now, Jeff sees the next big wave, AI, and he shares with Collective 54 how to ride it all the way to the bank.
Friday May 12, 2023
Friday May 12, 2023
Win/Loss reviews are a powerful way to improve your sales results. Yet, most members are not doing them because they incorrectly think they are hard to do and require lots of time.
In this session, member Brady Jensen, and expert in win/loss reviews will give members the method, tools, and templates to allow them to do this correctly, quickly, and cheaply.
https://www.collective54.com
Friday May 05, 2023
Friday May 05, 2023
The average boutique pro-serv firm is using 10-15 SaaS applications yet none of them talk to each other. This makes it hard to get a true 360-degree view of your firm.
In this session, data warehousing expert and member Aron Clymer will show members how to solve this problem easily, and cost effectively.
https://www.collective54.com
Friday Apr 28, 2023
Friday Apr 28, 2023
Building a sales team inside of a consulting firm is hard. However, it is a requirement if a firm is going to scale beyond a Founder led lifestyle business. Adding to the difficulty, is the need to go through an expensive and time-consuming trial and error period. It takes patience and many experiments before a firm figures out what works for them.
Listen to this episode and hear from Collective 54 member, Scott Arias, how he figured out the model that worked for him. Scott is a war hero, and he has applied what he learned in the Navy to go from $0 to $20+ million in just 14 years. Members are encouraged to attend the exclusive Q&A session with Scott and his more about his inspiring story.
Friday Apr 21, 2023
Friday Apr 21, 2023
Running a lifestyle business can lull a Founder to sleep. The days, weeks, months, and years pass by as you are “doing just fine”. Then, one day, you are in your mid-50s, and realize you cannot retire, and after all these years, you don’t have much to show for your life’s work. What then?
Listen to this episode and learn how Collective 54 member, Tad McIntosh, is dealing with this head on. Tad shares how after 20+ years he is trying to convert a lifestyle business into something he scale, and sell, someday. Members who attend the private Q&A with Tad can ask him the tough questions directly and learn from their peers, many of whom are in the same situation as Tad.
Friday Apr 14, 2023
Friday Apr 14, 2023
The Pro Serv Podcast often discusses how to exit a professional service firm. But, on this episode, we flip the script and discuss how to scale by purchasing professional service firms.
Collective 54 member, Colton Hathaway, shares how Northern Commerce was created through a merger, and how they have grown by acquiring other firms. By listening to this episode, you will learn how you might do the same. If you are a member, be sure to participate in the private Q&A with Colton and ask him the specific how-to questions you will have after listening to this show.
Friday Apr 07, 2023
Friday Apr 07, 2023
Productizing a service can lead to fast growth and large scale. But, it seems scary and many Founders of service firms do not know where to start.
Listen to this episode, and hear how Collective 54 member, Nish Parikh, funneled cash from his staffing firm into the development of a product called Talent Arbor. As a result of this innovation, Nish is helping those on the Autism spectrum build rewarding careers. Members are invited to attend the private Q&A session with Nish and hear how leading with empathy drives innovation and impact.
Friday Mar 24, 2023
Episode 116 - How to Increase a Founder’s Income by Increasing Yield
Friday Mar 24, 2023
Friday Mar 24, 2023
The yield of a boutique is the ultimate measure of productivity. Yield is simply the average fee per hour times the average utilization rate. For example, $400/hr x 75% utilization rate = a yield of $300/hr. Increase yield and make more money. But, how? One effective technique is to tech-automate service delivery.
On this episode, Collective 54 member, Ehsan Mirdamadi, explains that small service firms can now afford to tech-automate service delivery by leveraging a fractional CTO (Chief Technology Officer). Listen to this episode and learn how the fractional executive model has entered the technology office. Many Collective 54 members use fractional finance, HR, IT, and Legal executives. Now, they have the opportunity to leverage fraction technology executives. And those that do will see an increase in yield. Members who attend the exclusive Q&A session can explore with Ehsan how to apply this to their firms.
Friday Mar 17, 2023
Friday Mar 17, 2023
In a post-Covid world, does geography still matter? Should you pursue clients, and employees, based on where they reside? It used to signal to clients that you were legit when your name was on a building downtown. Is this still true?
Listen to this show and learn how Collective 54 member, Ashok Sivanand, thinks geography is still a mission-critical element of strategy, but not for the reasons you might think. He moved to Detroit and is building a firm based on mid-western values. And it is these values, concentrated in this geography, which is contributing to his success. Members of Collective 54 can attend the private Q&A with Ashok and hear from him his remarkable story which started with him driving a forklift in a factory during the graveyard shift.
Friday Mar 10, 2023
Friday Mar 10, 2023
Key employee risk is a very real threat to founders of boutique professional services firms. Small, people-driven businesses are overly dependent on key employees. If a key employee resigns, the pain inflicted on the owner is intense, and the financial impact on the income statement is large.
Listen to this episode and hear how Collective 54 member, Kimberly Kraemer, suffered the loss of a key employee and how she survived it. In addition, hear how Kim re-engineered her firm to prevent this from ever happening again. Members are invited to attend the private Q&A with Kimberly and ask important questions. Kimberly does not hold back and we can learn much from her experience.