Pro Serv Podcast by Collective 54

Episode 150 – Mastering the Pivot: Reframing Your Small Service Firm’s Value Proposition to Meet Your Clients’ Real Needs and Desires

Attend this session as Collective 54 member Tony Amador, Co-Founder & Chief Client Officer at Proxxy,
outlines the crucial steps for a small service firm to reposition its value proposition based on actual
client needs and desires. This session discusses the importance of listening to client feedback, extracting
actionable insights, and then applying them to refine the firm’s strengths and offerings.

 

https://www.collective54.com

Episode 149 – Why Professional Service Firms Should Never Become SaaS Companies

Many professional service firms foolishly think the path to scalability is to become a software company. However, founders of service firms make more money than founders of software firms, generate more wealth for themselves at exit, and succeed much more often.

Attend this session and learn from Collective 54 member Nathan Kievman, Co-Founder and CEO at Linked Strategies, on how you can avoid making the devasting mistake of trying to become a software company.

https://www.collective54.com

Episode 148 – Prompt Engineering: A New Skill That Professional Service Firms Need to Learn

Generative AI is transforming the professional services industry, lifting productivity levels to heights thought unobtainable. Interacting with large language models has become a required core competency. This is best done via prompt engineering.

Attend this session and learn what prompt engineering is from Collective 54 member, Stephen Straus, Managing Director at KUNGFU.AI, together with their Principal Machine Learning Engineer, Numa Dhamani.

https://www.collective54.com

Episode 147 – How to Recover from the Unexpected Departure of a Key Employee

Small service firms are overly dependent on a few key employees. The departure of one can cause much pain for the Founder and impede the progress of the firm, especially if it was unexpected.

Attend this session and learn from Collective 54 member, Phillip Acosta, CEO at GuROO LLC, on how you can prevent this trouble from stinging you.

https://www.collective54.com

Episode 146 – Brand Building in a Professional Service Firm

Your brand matters. In the professional service industry, Founders need a brand for the firm, the service offering, themselves, and their talent.

Attend this session and learn from Collective 54 member, Chad Prinkey, Owner at Well Built Construction Consulting, about how brands are built
inside small service firms, and how they help boutiques punch above their weight class.

https://www.collective54.com

Episode 145 –How Life Gets in the Way of Scaling a Professional Service Firm and What to Do About It

The personal lives of the Founders evolve as a firm advances. And the professional lives of the Founders morph as a firm matures. How can partners stay in harmony with themselves, and with each other, along the entrepreneurial journey?

This session with Collective 54 members Matt Jenkins and Nick Moretta, Partners at Other.,  shares how partners work well together and use a tool called The Commitment Letter. 

https://www.collective54.com

Episode 144 – Revenue Mix: Balancing Staff Augmentation, Advisory, and Managed Services to Drive Margins

Boutique service firms often confuse staff augmentation work with advisory work and with managed services work. These are three different types of services that are marketed, sold, and delivered differently. Each has its own margin profile. Balancing the mix of these three correctly can be the difference between running a firm with good margins or a firm with poor margins.

Attend this session with Collective 54 member Ryan Buell, Founder & CEO at Sayva Solutions, and get clear on how to manage the revenue mix. 

https://www.collective54.com

Episode 143 – The Basics of Doing Business with the Government

Uncle Sam is the world’s biggest client. Yet, many boutique service firms do not do business with the government.

This session with Collective 54 member Frank Tsamoutales, Founder & Chief Executive Officer at Tsamoutales Strategies, is for firms who do not do business with the government but wonder if they should. We will cover the basics such as why elections matter, understanding legislation, and partnering. 

https://www.collective54.com

Episode 142 – Why Recruiting for Sales Positions in Small Service Firms is Different and How to Adapt

Recruiting for sales positions in a small service firm is not the same as recruiting for sales positions in a large service firm, or in a product company.

This session with Collective 54 member Carter Hopkins, Founder & CEO at Pursuit Sales Solutions, will help you avoid making costly hiring mistakes as you build out your sales team. 

www.collective54.com

  

Episode 141 – The Secret to Big Sales: How an Executive Sponsor Program and Executive Language Wins Clients

What role should the Founder of a boutique professional service firm play in the process of acquiring new clients? That of an Executive Sponsor. And how can a Founder perform in this role with excellence? By using executive language.

Attend this session and learn from Collective 54 member, Carajane Moore, about executive sponsor programs and executive language.  

www.collective54.com