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The Podcast that will help you grow, scale, and exit your professional services firm.
Episodes
Friday Oct 13, 2023
Friday Oct 13, 2023
Uncle Sam is the world’s biggest client. Yet, many boutique service firms do not do business with the government.
This session with Collective 54 member Frank Tsamoutales, Founder & Chief Executive Officer at Tsamoutales Strategies, is for firms who do not do business with the government but wonder if they should. We will cover the basics such as why elections matter, understanding legislation, and partnering.
Friday Oct 06, 2023
Friday Oct 06, 2023
Recruiting for sales positions in a small service firm is not the same as recruiting for sales positions in a large service firm, or in a product company.
This session with Collective 54 member Carter Hopkins, Founder & CEO at Pursuit Sales Solutions, will help you avoid making costly hiring mistakes as you build out your sales team.
Friday Sep 29, 2023
Friday Sep 29, 2023
What role should the Founder of a boutique professional service firm play in the process of acquiring new clients? That of an Executive Sponsor. And how can a Founder perform in this role with excellence? By using executive language.
Attend this session and learn from Collective 54 member, Carajane Moore, about executive sponsor programs and executive language.
Friday Sep 22, 2023
Friday Sep 22, 2023
Small service firms need to generate leads but are constrained by limited resources. Budget and talent are in short supply. Therefore, what works in a small service firm is different than what works in a large service firm, or in a product company.
Attend this session and learn from Collective 54 member Christian Banach, Principal & Chief Growth Officer at Christian Banach LLC, what works, and what does not work, for small service firms.
Friday Sep 15, 2023
Friday Sep 15, 2023
Listening to clients intentionally is a core competency for service firms attempting to scale. There are 5 listening techniques appropriate for a boutique service firm. They are: 1- client advisory board, 2- post-project reviews, 3- client satisfaction program, 4- win-loss program, and 5- conferences. In this session, we take a deep dive into #2 post-project reviews.
Learn from Collective 54 member Nicole Merrill, Co-Founder and CEO at Vecteris, what post-project reviews, why they are required, the benefits they produce, and how and when to perform them.
Friday Sep 08, 2023
Friday Sep 08, 2023
Quality work is table stakes, not a competitive advantage. Lots of firms deliver quality work and many clients cannot tell the difference between great work and average work. In contrast, the client experience is a powerful differentiator. Very few firms can deliver outstanding client experience consistently. Those that can scale. The tool they use to do so is called a journey map.
Attend this session and learn from Collective 54 member Miles Kailburn, Chief Executive Officer at Old Town Media, what a journey map is, and how to create and use them effectively.
Friday Sep 01, 2023
Friday Sep 01, 2023
A collection of tactics is not a strategy, nor is a financial forecast or a budget. A strategy defines who you serve, what you do, how you do it, and how you do it differently. And a strategy begins with a clear set of goals.
In this session, learn how Collective 54 member Jason Mills, Director of Engineering at TribalScale, and his team, adopted a formal goal-setting methodology, called OKRs, to get focused on what matters most.
Friday Aug 25, 2023
Friday Aug 25, 2023
Podcasting is a perfect marketing channel for boutique professional service firms. It allows a firm to authentically connect with its target market at scale cost effectively. Yet, many members are not taking advantage of this tool.
In this session, Collective 54 member Tom Schwab, Founder at Interview Valet, will teach members how to leverage the podcasting channel to grow their firms.
Friday Aug 18, 2023
Friday Aug 18, 2023
As a firm scales, bureaucracy creeps in and slows the growth trajectory. Culture is a substitute for bureaucracy, and it allows a boutique to retain its identity as it scales.
In this session, learn from Collective 54 member George Jagodzinski, Managing Partner at Intevity, on how he as a founder built a powerful culture with a fully remote workforce, and how it led to outstanding business results.
Friday Aug 11, 2023
Friday Aug 11, 2023
Offshoring, or Nearshoring, is a proven method for founders to earn more. However, in a post-pandemic world, the acceptance of remote work has increased, and this has had a profound effect on labor costs across the globe.
In this session, learn from Collective 54 member Satyam Kantamneni, Managing Partner at UXReactor, on how the cost per hour shifts by location, and how to take advantage of the opportunities being created.