Pro Serv Podcast by Collective 54

Episode #43 – Define Your Market with One Word: Reach

The size of your market is most accurately measured by your ability to reach the decision makers in your
niche. Growing a boutique is hard and the size of the prize needs to be worth the level of effort.

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Episode #42 – 3 Ways to Pay Partners Correctly

Designing the compensation system for Partners at boutique professional service firms requires special
treatment. Partners are not like other employees and getting their pay system correct requires strategic
thought. 

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Episode #41 – Why Engagement Type is a Key to Growth

The type of engagement you sell and deliver determines the growth strategy of a boutique. There are
two types of engagements - elephants and rabbits and understanding which you are hunting is a key to
growth.

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Episode #40 – What No One Tells You About Failed Attempts to Exit

A top reason owners fail to exit is a decline in performance during the process of selling the firm. On this
episode, we discuss how to avoid making this mistake.

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Episode #39 – The 4 Different Recruiting Needs of a Pro Serv Firm as it Scales

As your boutique professional service firm scales, recruiting shows up on the list of priorities. The days
of recruiting from your personal network are over and the ability to recruit at scale separates the
winners from the losers.

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Episode #38 – How to Market and Sell Like a Pro

Founders of boutiques can increase their rate of growth by professionalizing their marketing and sales
approach. On this episode, learn the fundamental building blocks to professionalize your sales and
marketing efforts.

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Episode #37 – The One Thing Nobody Tells You About Scaling a Professional Service Firm

Founders of boutiques often mistakenly equate number of employees with success. However, lots of
employees signals a poorly run firm. On this episode, we make the case for fewer employees and
illustrate the impact to profitability.

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Episode #36 – The 3 Commandments of Service Design

There are 3 commandments of service design. The service offering is how they deliver value to the client and designing it correctly is a mission-critical task. On this episode, we discuss how to re-think service design and delivery to accelerated profits.

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Episode #35 – How to Prevent Greed from Stopping Your Exit

Greed, if left unchecked, can get in the way of a successful exit. On this episode, we discuss a framework
to help you keep greed from sinking your deal.

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Episode #34 – What to Do When Clients Do Not Recognize Your Brillianc

There is a difference between quality work and a great client experience. Firms that add a great client

experience to high-quality work reach scale, and those who do not, stay small lifestyle businesses. On

this episode, we discuss the importance of the client experience.

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