Pro Serv Podcast by Collective 54

Episode #69 – How A Marketing Agency Won the War On Talent

As professional services firms scale, the culture erodes. Bureaucracy creeps in and employees shift from serving the client to serving the boss which stalls scaling. On this episode, we discuss scaling culture with Mike Sullivan, CEO of Loomis.

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Episode #68 – How to Disrupt a Large Market with an Innovative Service

The service offering is how firms deliver value to their client. Designing it correctly is mission-critical. On this episode, we discuss how to re-think service design by interviewing Scott Conard, Founder of Converging Health.

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Episode #67 – How a Consulting Firm Began to Productize It’s Offering

Professional services firms have more intellectual property than they may think. On this episode, we discuss how to monetize and productize your intellectual property by speaking with Adrian Bouten, Founder of Digital Prism Advisors.

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Episode #66 – The Hero Syndrome: A Dirty Little Secret About Professional Service Firms – Member Case

The Hero Syndrome if left unchecked, will prevent you from scaling your firm. On this episode,  we discuss how to overcome this problem by interviewing Marc Beattie, Founder & CEO at Wainhouse Research.

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Episode #65 – How to Market and Sell Like a Pro – Member Case

Founders of boutique professional services firms can increase their rate of growth by professionalizing their marketing and sales approach. On this episode, we will discuss how by interviewing Dan Bernoske, of Cortado Group.

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Episode #64 – The Revenue: A Practical Guide to Monetize Professional Services – Member Case

Boutiques constrain their growth by thinking too narrowly about monetization. They often think there is only one way to charge with limited revenue sources. On this episode, we interview Jamie Shanks, CEO at Sales for Life to discuss the 9 common ways to make money in the professional services industry.

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Episode #63 – Pricing: The Quickest Way to Scale – Member Case

Changing your pricing strategy is the quickest way to scale. On this episode, we interview Chris Neumann, CEO at Cro Metrics to discuss how evolving his pricing strategy has allowed him to scale.

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Episode #62 – Fee Quality: Transform Income into Wealth – Member Case

All revenue is not good revenue. Some types of revenue created more wealth for owners than others. On this episode, we interview Tony Mirchandani, CEO at RTM Engineering Consultants to discuss his approach to fee quality.

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Episode #61 – Yield: The Ultimate Measure of Productivity – Member Case

Yield is the ultimate measure of productivity for professional services firms. On this episode, we interview Aaron Levenstadt, Founder and CEO of Pedestal Search and discuss how he uses yield to manage his firm.

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Episode #60 – Create Wealth by Converting Client Relationships into Balance Sheet Assets – Member Case

A key to attracting a buyer for your firm is your ability to prove that you have healthy client relationships. We will interview Mike Stern, CEO of Connected, an end-to-end product development services firm, to learn how to convert client relationships into appreciating assets.

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