Pro Serv Podcast by Collective 54

Episode #53 – Leverage: How to Work Less and Make More – Member Case

Boutique firms often grow but do not scale. On this episode, we discuss this counter intuitive theory by interviewing Lawrence King, CEO of Headstorm to learn how improved leverage increases incomes and wealth.

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Episode #52 – Why Sell: The Difference Between a Happy and an Unhappy Exit – Member Case

The first step in selling a professional service firm is knowing why you are selling, before you sell. On this episode, we interview Renzi Stone, Chief Executive Officer and founder of Saxum to learn about the important questions to consider when thinking of selling your firm.

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Episode #51 – Scale capital: A DIY Approach to Raising Growth Capital – Member Case

Scaling a boutique professional services firm requires capital and not all capital is the same. On this episode, we interview Josh Miramant, Founder and CEO at Blue Orange Digital to learn about the three sources of scale capital. 

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Episode #50 – Are you Losing to “Do Nothing” – Member Case

Boutiques professional services firms lose more deals to a competitor we call “Do Nothing” than any
other competitor. On this episode, we interview Beth Trejo, the CEO and Co-Founder of Chatterkick on
how to overcome this competitor.

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Episode #49 – What to Do If Trapped Inside a Lifestyle Business?

The opportunity cost of spending your prime in a lifestyle business is too large. On this episode, we discuss a 3-part framework to address this issue and demonstrate how to use it.

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Episode #48 – Secrets to Responding to an Unsolicited Offer

How you manage unsolicited interest in buying your boutique will impact your ability to exit. On this
episode, we discuss how firm owners can capitalize on inbound interest.

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Episode #47 – The Dos and Don’ts of Strategy Development for Boutiques

Scaling a boutique professional services firm requires a strategy. Yet many owners have a collection of
tactics and call it a strategy. Learn about how firms should approach creating their strategy.

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Episode #46 – What Founders Ought to Know About Team Composition

The composition of the founding team must be carefully considered. Boutiques are often formed by a
group with overlapping skills which makes it hard to scale. Learn about how the team may need to
change over time if a boutique is to reach its full potential.

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Episode #45 – Dictator vs. Democracy: Which Is Best for You?

As boutiques scale the way decisions are made must change. A startup benefits from the speed of a single decision maker. However, during scale, the decision-making ability of the founder is diminished.

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Episode #44 – How to Split Up the Pie in a Professional Service Firm

Splitting the equity in a partnership is difficult. However, there is a proper way to do it that results in lots
of wealth being created. Learn how to fix broken legacy partnership agreements as you grow, scale, and
exit. 

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