Pro Serv Podcast by Collective 54

Episode 73 – How a 63-Year-Old Ad Agency Stays Relevant by Launching New Service Offerings – Member Case

As professional services firms scale, the development of new service offerings is critical to staying relevant with your clients. On this episode, we hear from Marc Cooper, President and Partner at Junction59 to learn how his firm uncovers new client needs and develops new service offerings.

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Episode 72 – How an E-commerce Consulting Firm Developed Multi-Year Client Relationship – Member Case

Firms that focus on delivering a great client experience along with their high-quality work reach scale. On this episode, we interview Bart Mroz CEO at SUMO Heavy Industries to discuss the client experience and trust-building to develop long-term client relationships.

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Episode #71 – How a Learning and Development Firm Retains Key Employees – Member Case

There is a direct correlation between employee loyalty and the valuation of a professional services firm. On this episode, we interview Renée Safrata, CEO & Founder of Vivo Team to discuss employee loyalty and the invisible balance sheet.

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Episode #70 – How a Consulting Firm Invested Successfully in Business Development – Member Case

As a firm scales, it must make a significant change to its sales strategy. On this episode we interview Ken Yager of Newpoint Advisors to understand how he invested in business development, coaching, and training to scale his firm.

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Episode #69 – How A Marketing Agency Won the War On Talent

As professional services firms scale, the culture erodes. Bureaucracy creeps in and employees shift from serving the client to serving the boss which stalls scaling. On this episode, we discuss scaling culture with Mike Sullivan, CEO of Loomis.

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Episode #68 – How to Disrupt a Large Market with an Innovative Service

The service offering is how firms deliver value to their client. Designing it correctly is mission-critical. On this episode, we discuss how to re-think service design by interviewing Scott Conard, Founder of Converging Health.

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Episode #67 – How a Consulting Firm Began to Productize It’s Offering

Professional services firms have more intellectual property than they may think. On this episode, we discuss how to monetize and productize your intellectual property by speaking with Adrian Bouten, Founder of Digital Prism Advisors.

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Episode #66 – The Hero Syndrome: A Dirty Little Secret About Professional Service Firms – Member Case

The Hero Syndrome if left unchecked, will prevent you from scaling your firm. On this episode,  we discuss how to overcome this problem by interviewing Marc Beattie, Founder & CEO at Wainhouse Research.

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Episode #65 – How to Market and Sell Like a Pro – Member Case

Founders of boutique professional services firms can increase their rate of growth by professionalizing their marketing and sales approach. On this episode, we will discuss how by interviewing Dan Bernoske, of Cortado Group.

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Episode #64 – The Revenue: A Practical Guide to Monetize Professional Services – Member Case

Boutiques constrain their growth by thinking too narrowly about monetization. They often think there is only one way to charge with limited revenue sources. On this episode, we interview Jamie Shanks, CEO at Sales for Life to discuss the 9 common ways to make money in the professional services industry.

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