Pro Serv Podcast by Collective 54

Episode 109 – How To Avoid The Devastating Fall Out Of a Botched Reorganization Inside of a Professional Service Firm

The design of your boutique’s organization can either aid or hurt a successful exit. Any astute buyer will factor this into their decision-making. This is why simple integrations are attractive. They are cheap, quick, and have a high success rate.

On this episode, Mike Desjardins, CEO at ViRTUS, shares their firm's best practices for a successful reorganization, including the much-awaited backstory of how his team redesigned key roles to keep their top individual contributors.

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Episode 108 – How a Brilliant Founder Expanded Margins By Repositioning His Software Development Shop Into A Strategic Consulting Firm

The number one reason that exits fail is a decline in performance during the sales process. Going into the sales process, you must ensure that you can sustain performance.

On this episode, Phil Alves, CEO at DevSquad, recalls how his firm was able to demonstrate sustainability to potential buyers by expanding their service offerings and reinforcing their business development efforts.

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Episode 107 – From Rookie to President in 7 Years: Why Digital Agencies Need To Develop The Founder’s #2 Right Now

Those who buy boutiques buy management teams first and firms second. The due diligence process is heavily weighted to assess the quality of the management team.

On this episode, Amy Pyles, President at Saxum, examines her experience as the person replicating the founder, what worked vs what didn’t work, and how they continued to work together in this second installment of the Saxum series.

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Episode 106 – How A Founder Optimized Scarce Sales Resources by Narrowing A Generic Market from 4,000 Prospects to A Focused Market of 39

It is harder to sell a service than it is to sell a product. A service is an intangible that makes it harder for clients to buy it. Therefore, understanding your client takes on significance when starting a boutique. The better you understand your client, the better you can serve them.

On this episode, Jay Mitchell, President & Founder of Mereo LLC, shares how his team built their Ideal Client Profile and the results of this highly targeted approach.

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Episode 105 – How a Do-It-For-You Marketing Agency Evolved Into A Consulting Firm Getting Paid More For Advice

When starting a boutique, it is best to begin with the problem you will solve for clients. Why? There are lots of boutiques with solutions that no one is going to buy.

On this episode, Kyle Romaniuk, CEO & ECD at Vantage Studios, sheds light on the process of truly understanding the problem he’s solving for clients. 

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Episode 104 – How a Mid-Western Social Media Agency Reached Scale Quickly By Launching New Services In A Crowded Market

Existing client revenue growth is key to scale. This requires having more to offer clients over time. If you keep bringing them the same thing, they will become fatigued. This is where service offering development becomes a priority as boutiques scale.

On this episode, Beth Trejo, CEO + Founder of Chatterkick, takes us on a journey of launching a new service line, how they identified that opportunity, experimented with it, before landing on the right service model.

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Episode 103 – How a Young 5-Year-Old Firm Became Consistently Profitable By Productizing and Automating The Service

Many boutiques are conventional in their approach. They convert their expertise into a methodology and train staff members on how to use it. They are then reliant on expensive labor that ultimately constrains growth. The firms that accelerate growth take a different approach.

On this episode, Julian Lumpkin, Co-Founder & CEO at SuccessKit, shares how they drove profitability by leveraging technology to streamline, productize, and automate their service delivery.

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Episode 102 – How A Young and Small Firm Became Monday.com’s #1 North American Partner in Less than 3 Years

Marketing and selling professional services as you grow and scale your firm is one of the most popular topics at Collective 54. You must focus on attracting new clients while generating additional revenue from existing clients.

On this episode, Noah Berk the Co-Founder of OBO shares how he has mastered his go-to-market strategy to accelerate revenue growth.

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Episode 101 – Chief of Staff: A Role You Can Leverage Today To Find The Time To Work On The Firm

Scaling a boutique professional services firm requires effective replication of the founder and a focus on
delegation. On this episode, Bryon Morrison, Co-Founder & CEO at Proxxy, talks about the power of
replication to remove the founder bottleneck so they can work on this business.
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Episode 100 – How A Communications Agency Is Beating The Recession Today By Focusing On Key Clients

Have you defined your growth strategy to build a sustainable firm? On this episode, Todd Rapp, Owner
and CEO at Rapp Strategies, Inc., speaks on how the firm continues to grow and flourish by focusing on
their key clients.

Listen to this episode of The Boutique Podcast in the Resource Center and read the chapter in advance
of the call.
https://members.collective54.com/resource-center/tag/typethe-boutique-podcast

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