Episode 115 - How a Software Consulting Firm Succeeded by Planting a Flag in Middle America

In a post-Covid world, does geography still matter? Should you pursue clients, and employees, based on where they reside? It used to signal to clients that you were legit when your name was on a building downtown. Is this still true?

Listen to this show and learn how Collective 54 member, Ashok Sivanand, thinks geography is still a mission-critical element of strategy, but not for the reasons you might think. He moved to Detroit and is building a firm based on mid-western values. And it is these values, concentrated in this geography, which is contributing to his success. Members of Collective 54 can attend the private Q&A with Ashok and hear from him his remarkable story which started with him driving a forklift in a factory during the graveyard shift. 

http://www.collective54.com/